This course is designed to introduce students to the core principles of product management. It covers topics such as market research, product strategy, product development, and product launch. 

Students will learn about various tools and techniques used in product management and gain practical experience through case studies and group projects


Online or In-House

By the end of this course, students will be able to:

  • Understand the role of a product manager and the product management process.
  • Conduct market research to identify customer needs and market opportunities.
  • Develop a product strategy that aligns with business goals and customer needs.
  • Create a product roadmap and manage the product development process.
  • Define and measure key product metrics.
  • Launch and market a new product successfully.


  • Individuals interested in product management roles. 
  • This could include product managers, 
  • Product owners, 
  • Project managers, 
  • Business analysts, 
  • Entrepreneurs, and 
  • Professionals involved in developing, launching, and managing products

COURSE FEES: R9500.00 | US$450.00 per person

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